Senior Partner and Managing Director - The Boston Consulting Group
Milkman 3.0 - Digitizing the MedTech Commercial Model
Thursday 16 May 13:00 - 13:50
Goetz Gerecke is a Senior Partner & Managing Director in The Boston Consulting Group's Zurich office. He is BCG's Global Sector Leader on MedTech Commercial and leads BCG's MedTech and Sales & Marketing Practices in Switzerland.
Goetz coordinates BCG's relationship with MedTechEurope and has partnered with us on various strategic programs including our stategy and Medtech value proposition work and the development of the new MedTech Value Based Procurement Framework.
Goetz has led large-scale commercial model transformation programs for medical device clients en Europe, the US and Asia. He co-authored BCG's "Milkman Reports" on how to fix the MedTech commercial based on the insights from two global benchmarking studies and recently launched BCG's "Milkman Academy" client enablement program.
Goetz holds an MBA from Harvard Business School and a BSc Honors from the European Business School.