Partner & Managing Director - Boston Consulting Group (BCG)
Milkman 3.0 - Digitizing the MedTech Commercial Model
Thursday 16 May 13:00 - 13:50
Basir Mustaghni is a Partner & Managing Director in the Frankfurt Office of BCG. He is BCG's Global Leader for Digital Go-To-Market (GTM) in MedTech.
Basir's work includes developing and operationalizing Digital GTM strategies for clients across industries, with a strong focus on MedTech. His projects focus mainly on digital & analytics, digital marketing, inside sales, eCommerce, customer success management, eEnabled Sales Force and other digital GTM topics.
Basir has studied computer science and business administration at the University of Technology Darmstadt and the Harvard Business School and holds a PhD in finance