Improving healthcare is not only about developing better therapies, devices and diagnostics. Better outcomes can be achieved by keeping people motivated to follow prescribed treatment. Applied gaming can play a valuable role in this field.
In this session, two experts will discuss the different purposes and approaches of applied gaming in therapy, prevention, recovery and rehabilitation, diagnosis and treatment.
Jurriaan van Rijswijk has been an Applied Game Architect for 20 years and won the ICT Personality of the Year Award in the Netherlands in 2014. He develops game strategies and designs behaviour change interventions using clinically and scientifically-validated games for which he has also won various awards
Hannah Rose Thomson holds an instrumental role at the multiple award-winning company Elvie, which specialises in turning "neglected" medical devices into "fashionable" gadgets that women want to use. Its first product, released a year ago, is a pelvic floor exercise tool that connects to a smartphone app to help women strengthen their muscles.
- To give an overview of the current and future state of play of gaming in healthcare in general and the (potential) role for the medtech industry
- To elaborate on the implications of gamification in the product development journey