Programme

All sessions are tentative and subject to change

Tuesday 23 January

09:00 - 17:00

MEDTECH EUROPE WORKING GROUPS


17:30 - 18:00

WELCOME COFFEE


18:00 - 19:00

ANNUAL GENERAL MEETING


19:00 - 20:00

WELCOME COCKTAIL DINNER


Wednesday 24 January

08:45 - 09:15

Exhibition

WELCOME COFFEE AND REGISTRATION


09:15 - 09:45

Main room

OPENING SESSION


09:15 - 19:00

Exhibition

EXHIBITION AND NETWORKING


09:45 - 10:45

Main room

CEO #NOFILTER

Plenary

Global leaders from the field of medical devices, diagnostics and digital health have agreed to sit together and speak openly about the latest trends, challenges and opportunities they're facing. How are they coping with Brexit, the continuous pressure to innovate, service and low-cost models and what do they expect the next disruptive force to be? The audience will have the opportunity to ask direct questions that will be answered with #nofilter

Objectives:

  • To understand the forces shaping the medtech industry
  • To give audience members an opportunity for an unfiltered Q&A with industry leaders

10:45 - 11:30

Main room

IMPACT OF THE NEW IVD REGULATION ON THE INDUSTRY

Regulatory

The new EU Regulations were published in May 2017 and are intended to strengthen patient protection while fostering competitiveness and innovation. The IVD Regulation applies from May 2022 and is a substantial re-writing of the rulebook for industry. In this panel discussion between authorities, we explore the impact this Regulation is starting to have on IVD manufacturers and their supply chains.
Key questions to be addressed include:
- How are companies planning and budgeting for their new responsibilities?
- What are the main challenges that small, medium and large manufacturers foresee?
- To what extent does the new Regulation affect legacy products versus new innovations?
- What benefits do companies expect to derive from the new, modernized rules?

Room 2

CONNECTING TO THE MEDICAL INTERNET OF THINGS

Digital developments

Patient-generated data from connected medical devices, apps and sensors are on the rise. This raises questions about how different devices and datasets will work together to support remote clinical decision-making and seamless patient experiences. The medical ‘Internet of Things’ system is growing and two experts from outside the traditional medtech industry (a chip manufacturer & a healthcare technology provider) will discuss the current state of play as well as opportunities and challenges for the future.

Objectives:

  • To give an overview of the medical Internet of Things and its potential
  • To elaborate on how to build the right foundation that creates a secure, reliable medical Internet of Things (from a hardware and services point of view)
  • To give suggestions to the medtech industry on how to cope with the IoT

Room 3

EUROPEAN COMMISSION AND MEDTECH INDUSTRY: THE POWER OF PARTNERSHIP

Business strategy

The EU commission will present (in addition to the new regulations) different EU initiatives expected to impact access to innovation and awarding value for medical technologies, in an environment where health is a national competence. The initiatives discussed will be the EU Public Procurement Directive (DG Growth); the EU-HTA cooperation for MedTech-(there will be a new EC (non)-legislative proposal on table by this time) and Health System Performance (DG Sante). It will not only be update on activities but foster a discussion from a business perspective e.g. how these initiatives could change the business in Europe in next 5 years (e.g. increase in number of HTA, shift from price only driven to a Value based procurement, increased demand - data requirment, exchange knowledge, measure performance, change in attractiveness of European as first market to go to in a frame of better regulations.

Objectives:

  • To discuss how the European Commission is impacting your business
  • To present relevant EU initiatives in HTA, procurement and more
  • To deepen understanding how these initiatives are implemented

Cinema studio

SPOTLIGHT ON INDIA

International


11:30 - 12:00

NETWORKING BREAK


12:00 - 12:45

Main room

IMPACT OF THE NEW MEDICAL DEVICES REGULATION ON THE INDUSTRY

Regulatory

The new EU Regulations were published in May 2017 and are intended to strengthen patient protection while fostering competitiveness and innovation. The Medical Devices Regulation applies from May 2020 and substantially modernizes and builds on the existing rules. In this panel discussion between authorities, we explore the impact this Regulation is starting to have on medical devices manufacturers and their supply chains.
Key questions to be addressed include:
- How are companies planning and budgeting for their new responsibilities?
- What are the main challenges that small, medium and large manufacturers foresee?
- To what extent does the new Regulation affect legacy products versus new innovations?
- What benefits do companies expect to derive from the new, modernized rules?

Room 2

DIAGNOSTIC INFORMATION: AN UNPOLISHED JEWEL

Business strategy

Healthcare decision-makers rely on swift and accurate information to diagnose and treat patients. The diagnostics industry can be a key source of the medical information essential to optimising patient outcomes.
But is the full potential of diagnostics information being realised?
There is a unique opportunity to enhance the value of diagnostics if we are able to value information. Diagnostics companies have a jewel in their hands and they need to learn how to polish it.

Objectives:

  • To provide an overview of stakeholders' perspectives of the value of diagnostic information.
  • To use a series of examples and case studies to help attendees discover more about the Value of Diagnostic Information concept and opportunities to use it to demonstrate the value.

Room 3

GAMIFICATION IN MEDTECH - READY TO PLAY?

Business strategy

Improving healthcare is not only about developing better therapies, devices and diagnostics. Better outcomes can be achieved by keeping people motivated to follow prescribed treatment. Applied gaming can play a valuable role in this field.
In this session, two experts will discuss the different purposes and approaches of applied gaming in therapy, prevention, recovery and rehabilitation, diagnosis and treatment.
Jurriaan van Rijswijk has been an Applied Game Architect for 20 years and won the ICT Personality of the Year Award in the Netherlands in 2014. He develops game strategies and designs behaviour change interventions using clinically and scientifically-validated games – for which he has also won various awards
Hannah Rose Thomson holds an instrumental role at the multiple award-winning company Elvie, which specialises in turning "neglected" medical devices into "fashionable" gadgets that women want to use. Its first product, released a year ago, is a pelvic floor exercise tool that connects to a smartphone app to help women strengthen their muscles.

Objectives:

  • To give an overview of the current and future state of play of gaming in healthcare in general and the (potential) role for the medtech industry
  • To elaborate on the implications of gamification in the product development journey

Cinema studio

SMEs TRACK

SMEsTrack


12:45 - 13:30

Main room

SPONSORED SESSION


Room 2

SPONSORED SESSION


Room 3

SPONSORED SESSION


12:45 - 14:30

NETWORKING LUNCH


14:30 - 15:15

Main room

POWERING A HEALTH SERVICE ON ARTIFICIAL INTELLIGENCE

Plenary

Powerful new apps are turning phones into mobile medical clinics with artificially intelligent medical advisers acting as superhuman doctors that diagnose and treat patients. Ali Parsa believes that artificial intelligence together with increasing advances in medicine will result in globally accessible and affordable healthcare earlier than most people realise. His digital healthcare company babylon recently received a US$60m investment to build the world’s most advanced artificial intelligence (AI) platform in healthcare, to support medical diagnosis and predict personalised health outcomes globally.

Babylon’s technology, available from any mobile device or connected computer worldwide, has provided accurate, medical advice to over 250,000 people to date. In January 2017, babylon partnered with the NHS in the UK to use the same technology to power an NHS 111 app available to over a million north London residents, in what is the world’s largest deployment of AI in healthcare.

Objectives:

  • To give an overview of the current, practical implications of AI in medical diagnosis and treatment
  • To paint a picture of the future of AI-based medical platforms that diagnose and treat patients
  • To discuss how the MedTech industry can best cope with the upcoming changes (i.e. radical system-wide innovation).

Moderator:

  • Ingmar DE GOOIJER

15:15 - 16:00

Main room

WHAT'S HAPPENING WITH NOTIFIED BODIES?

Regulatory

Recent years have seen a consolidation in Notified Bodies, all of which will need to be re-accredited and re-designated under the new IVD and Medical Devices Regulations. The vast majority of IVDs and medical devices - both legacy and new products alike - can only be certified to these new Regulations once these Notified Bodies are fully up and running. Moreover, far more IVDs than ever before will need Notified Bodies in the future, and this has prompted concerns that Notified Bodies will face capacity challenges.
By when can industry realistically expect their Notified Bodies to be available?
How should the industry and authorities manage (and plan around) the timing and capacity uncertainties?
What can you do if your Notified Body disappears, or if you’ve never needed one before?
Attend this panel between authorities, Notified Bodies and industry to find out!

Room 3

THE FUTURE OF CYBER WARFARE IN HEALTHCARE

Digital developments

Is your company or health service protected against cyber warfare? In an increasingly digital environment, strong cyber defences are essential to survival.
Lieutenant Colonel, USMC (Retired) Bill Hagestad will elaborate on the future of cyber warfare in healthcare and the implications for the medtech industry from a corporate and product point of view. Mr. Hagestad is an internationally recognized and respected authority on cyber warfare having published three books on the topic and currently leads the cyber & information security engineering development for Smiths-Medical.

Objectives:

  • To elaborate on the current and future state of play of cyber warfare in healthcare with a focus on the MedTech industry.
  • To give a frank assessment of the current preparedness of the MedTech industry and how to cope with future trends.

Cinema studio

SMEs TRACK

SMEsTrack


15:15 - 17:15

Room 2

MEAT VALUE-BASED PROCUREMENT: PROTEIN FOR MEDTECH

Market access

Building up on the drive towards value-based healthcare and smarter healthcare procurement, and taking advantage of the framework provided by the EU Public Procurement Directive, MedTech Europe, in partnership with The Boston Consulting Group and procurement experts, have developed the MEAT Value-Based Procurement framework. Its objective is to support healthcare institutions, hospitals, and health and procurement authorities to adopt value-based decision-making in healthcare procurement.
There is now a strong need for education and exposition to the concrete usage of this framework and related Excel tool throughout the different stages of a contract award procedure.
This will be ensured during this session where via a role play, attendees will be asked to take an active part in conducting a contract award procedure from the dispatch of Contract Notice in Official Journal of the European Union (OJEU) to the issue of the Contract Award Notice in the OJEU.

16:00 - 16:30

NETWORKING BREAK


16:30 - 17:15

Main room

CONNECTING WITH HYPER-ENGAGED HEALTH CONSUMERS

Business strategy

Various organisations have sparked a revolution in healthcare with their community- and science-based platform for patients. The result is that leveraging patient experience and expertise in the design and development of medical products has become the norm.
Critics argue that some players in the healthcare industry are using these platforms as a shrewd tactic to control the conversation. In this session, various experts will discuss the current state of play and what the future is most likely to bring.

Objectives:

  • To explore the role of patients in the design and development of products
  • To examine community- and science-based platforms for patient engagement
  • To debate the ethical aspects of industry-patient interaction on these platforms

Moderator:

  • Ingmar DE GOOIJER

Room 3

IVD INDUSTRY, MORE ALTERNATIVE MODELS

Business strategy


Cinema studio

SMEs TRACK

SMEsTrack


17:15 - 18:15

Main room

HEALTHCARE TECHNOLOGY PRICING: THE ROLE AND DEMANDS OF PATIENTS

Plenary

Public anger over the cost of healthcare has burned hot for quite some time and it seems that patient advocacy groups have been largely absent from the public debate over pricing. Some argue that patient groups should take a public position on affordability because, by avoiding the debate, they are failing in their patient-advocacy duties. In this session, various experts on the topic will elaborate on the role and purpose of patient organisations when it comes to healthcare technology pricing and what they expect from industry.

Objectives:

  • To discuss the role that drug pricing plays on the agenda of patient advocacy groups
  • To elaborate on the priority setting of patient advocacy groups regarding access and pricing (and their interdependent relationship)
  • To determine the current (and ideal) position of industry in working with patient advocacy groups

18:15 - 20:00

NETWORKING COCKTAIL


Thursday 25 January

09:00 - 09:30

WELCOME COFFEE AND REGISTRATION


09:30 - 10:30

Main room

CEO #NOFILTER

Plenary

Global leaders from the fields of medical devices, diagnostics and digital health come together for an open exchange about the latest trends, challenges and opportunities they face. How are they coping with the continuous pressure to innovate, the increased focus on ethics, the demand for new service and low-cost models and the role of Europe and Brexit? And what do they expect the next disruptive force to be? The audience will have the opportunity to ask direct questions that will be answered with #nofilter

Objectives:

  • To understand the forces shaping the MedTech industry
  • To give audience members an opportunity for an unfiltered Q&A with industry leaders

09:30 - 16:00

Exhibition

EXHIBITION AND NETWORKING


10:30 - 11:00

NETWORKING BREAK


11:00 - 11:45

Main room

OUTCOME-BASED FINANCING MODELS: WHO IN THE MEDTECH INDUSTRY CAN RISK IT?

Business strategy

Outcome-based healthcare financing is moving from theory to practice. But are health systems ready to collect outcomes data? And are health authorities and payers willing to pay for outcomes?
This session will explore how outcomes-based financing goes from concept to reality and the role of industry in driving this change. In addition, the roles of large and small companies in this transition will be examined.

Objectives:

  • To provide a brief overview of the relevance of outcomes-based financing and current initiatives in outcomes data collection.
  • To explore the impact of value-based healthcare on reimbursement models
  • To look at how the MedTech business model will be transformed by the shift towards an outcome-based healthcare system

Moderator:

  • Ingmar DE GOOIJER

Room 3

DATA PROTECTION: THE DARK FORCE FOR HEALTHCARE INDUSTRY?

Business strategy


Cinema studio

SPOTLIGHT ON SOUTH AFRICA

International


11:00 - 12:45

Room 2

ASK THE EXPERTS

Ask the experts

Roundtable discussions designed for smaller groups of 12 people together with 1 leader (expert) focusing on one topic.

11:45 - 12:30

Main room

MEDTECH ACCESS MODELS: THE GOOD, THE BAD AND THE UGLY

Market access

The MedTech industry is committed to shifting from a technology-based model to a value-based system. Rather than payment being based upon what can be done but for ever lower prices, a model is emerging that rewards outcome relevant to patients, health professionals and health systems, as well as the economy and wider society.
MedTech Europe is taking a leading role in making this change a reality. At the same time other access models exist in Europe and across the World with their advantages and disadvantages for medical technology industry. Let's debate advantages and disadvantages of these different systems and what they mean for medical technology.

Objectives:

  • To define 'Value': can Professor Michael Porter's definition of Value-Based Healthcare be applied in Europe or do we need a broader view?
  • To debate different access models their advantages and disadvantages

Room 3

INTEGRATED OFFERINGS: DOES SIZE MATTER?

Business strategy


Cinema studio

SPOTLIGHT ON USA

International


12:30 - 13:15

Main room

SPONSORED SESSION


Room 3

SPONSORED SESSION


Cinema studio

SPONSORED SESSION


12:30 - 13:45

NETWORKING LUNCH


13:45 - 14:30

Main room

COMPLIANCE, NOW WE ACT DIFFERENTLY

Business strategy


Room 3

MEAT: A NEW PHILOSOPHY FOR MEDTECH SALES

Business strategy

Procurement is the main access path for medical technology. Increasingly, price has become a main driver for making purchasing decisions, with administrators in the driving seat. The EU believes public procurement should apply the most economic advantageous Tendering (MEAT) concept. This is primarily to be achieved by obtaining the best price/quality ratio.
The MedTech industry is ready to embrace value-based procurement with a broad value proposition for all levels and for different stakeholders. This requires companies to rethink the role of their sales organisation and to enhance cooperation between departments. Sales teams need to learn how to define and sell value to different stakeholders rather than focusing only on the product and its features.

Objectives:

  • To present real procurement cases to indicates how this new value proposition can affect the awarding of tenders.
  • To identify critical junctures in the procurement process when the criteria that will be used in decision-making are discussed and who is involved (i.e. in the pre-tendering space).
  • To showcase MEAT Value-Based Procurement as a supportive framework and to raise awareness of how sales organizations can communicate the value proposition.

Cinema studio

BECOMING HACKPROOF IN MEDTECH

Digital developments

In the past three years, the healthcare sector has been hacked more than the financial industry. As hackers increasingly take advantage of historically lax security on embedded devices, defending medical instruments has taken on new urgency. Two experts will elaborate on how to cope with cyber threats from a technical, regulatory and risk management point of view.
Roman Lysecky, a recipient the prestigious American National Science Foundation Early Career Award and an associate professor in the UA's Electrical and Computer Engineering Department, is building technology that enable medical devices to detect malware and security breaches while continuing to function properly.
Anita Finnegan, Founder and CEO of Nova Leah, worked on a five-year R&D programme at Dundalk Institute of Technology to develop a system to guide medical device manufacturers in the implementation of cybersecurity requirements and best practices over the lifetime of a device in compliance with regulations.

Objectives:

  • To discuss how to cope with cyber threats from a technical and process/regulatory/risk management point of view
  • To give an overview of the current regulatory framework (EU & US), its effectiveness and implications for the industry
  • To provide an overview of the current thinking of cyber security in designing the products and the implications for industry

13:45 - 15:15

Room 2

ASK THE EXPERTS

Ask the experts

Roundtable discussions designed for smaller groups of 12 people together with 1 leader (expert) focusing on one topic.

14:30 - 15:15

Main room

BREXIT: AND NOW WHAT?

International


Room 3

A NOVEL AND FRESH VIEW ON TRANSFORMING HEALTH SYSTEMS WITH TECHNOLOGY AND INNOVATION

Digital developments

Dr Mahiben Maruthappu, educated at Oxford, Cambridge and Harvard Universities and the first person from British healthcare to be included in Forbes ’30 under 30, will elaborate on how to successfully implement efficiency and innovation into health systems from a theoretical and practical point of view.
Dr Maruthappu is a renowned expert in the field and cofounded the NHS Innovation Accelerator and the NHS Diabetes Prevention Programme, as well as Cera, a technology company transforming social care. He currently also serves on the DigitalHealth.London and NHS Prevention boards.

Objectives:

  • To elaborate on how health systems are successfully integrating efficiency and innovations (opportunities, challenges, hurdles and best practices)
  • To give a frank assessment of the approach of the traditional MedTech players (e.g. Medtronic, J&J) versus the new players such as Cera, Babylon
  • To showcase new innovative (service) models of care such as Cera

Cinema studio

HOW TO MAKE EUROPE GREAT AGAIN FOR MEDTECH INNOVATION

Business strategy

What are the different initiatives in Europe expected to improve the access to innovation and awarding value by the medical technologies. New initiatives and financing schemes for innovation on EU level (e.g. Horizon 2020) and on country level are arising in Europe and they could be future viable solution for the industry and innovation in Europe. Let’s discuss "How to make the Europe great again for the medtech innovation".

Objectives:

  • To foster a discussion from a business perspective on how different initiatives and trends in Europe could change the business in Europe in the next 5 years (e.g. increased demand for data, exchange knowledge, measure performance, more transparency across countries)
  • To discuss from market access perspective what could be the solutions to identified barriers for innovation

16:00 - 16:15

Main room

CONCLUSIONS


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