1st January 2018 is a cornerstone date for the implementation of the MedTech Europe Code of Ethical Business Practice. As such, it is the right moment to take stake on:
- where we are, considering in particular the following players: MedTech Europe corporate Members, National Associations, SMEs, impacted stakeholders (e.g. medical societies, customers, PCOs, hospitals);
- what still needs to be done; and
- what were the unexpected challenges;
- what are the new business opportunities (e.g. new business models (e.g. value-based healthcare) emerging at the same time as the Code provides a new way to the relationship with customers, impacting how marketing was done until now).